retargeting

3 Retargeting Tactics to Enhance Your Digital Marketing

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, […]

READ MORE

What kind of results can you expect?

One of the most popular questions that APG Local representatives get asked by our potential clients is, “What kind of results can I expect?” That is a simple question with many potential answers and it’s true you get out of advertising what you put into it but, that isn’t always a financial statement. Yes, advertising any […]

READ MORE

PPC vs SEO?

When making decisions about how to invest your time and online marketing dollars, there are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings. Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings […]

READ MORE
Google AdWords

Inside AdWords: Ads and analytics innovations for a mobile-first world

The shift to mobile is no longer a change on the horizon. It’s here.   Every year, there are trillions of searches on Google and over half of those searches happen on mobile. Across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones […]

READ MORE