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Understanding Google's Quality Score

Understanding Google’s Ad Score

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads (SEM).

By Frederik Vallaeys

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads (SEM). It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. … The relevance of each keyword to its ad group. Landing page quality and relevance.

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