March 21, 2020

Understanding Google’s Ad Score

Understanding Google's Quality Score

By Frederik Vallaeys

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads (SEM). It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. … The relevance of each keyword to its ad group. Landing page quality and relevance.

One Comment on “Understanding Google’s Ad Score

Andy Entrekin - APG Local Founder - Oxford Gadsden Anniston Birmingham AL
Andrew Entrekin
April 7, 2020 at 10:37 pm

This is one thing APG Local patrols on a daily basis. We have all sorts of data on this


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