Today while working to create an informational email campaign for our company I was attempting to describe the importance of how we as a company effectively find and directly market to the perfect customers for our clients. Upon doing this I began to remember how many local business owners I speak to weekly that struggle […]
An effective call to action or CTA is one of the most critical components of website or landing page optimization, because it’s what communicates to the visitor exactly what action you want them to take when visiting your site. So, how can you create a good call to action for your website? Get started with some […]
When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, […]
What is Search Engine Advertising? Search engine advertising is a type of paid advertising, also known as pay-per-click advertising or PPC, that gets your business found on search engines. Search advertising is a great way to compete in the online space and directly target folks in your area who are using a search engine to look for […]
Source: Local search update: ‘Best’ filter invading the local pack We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Google seems to be making moves […]
Source: Why Aren’t You Using Remarketing Yet? [PODCAST] | SEJ Remarketing is a great way to bring back people who visited your site without converting. But why aren’t many marketers using remarketing yet? Read on to find out more about the remarketing world in this Search Engine Nerds episode. Sean Dolan, joins former SEJ Executive Editor Kelsey […]
Source: Do You Have These Tools in Your Marketing Toolbox? | SEJ Stop for a moment and think about the tools you’re using to market your business. When was the last time you looked into whether or not they were working? Yesterday, a month ago, a year ago? Turns out, marketing technology is changing at […]
Source: 52 Local SEO Strategies for SMBs Search engine optimization for local businesses and SMBs is becoming more difficult and competitive. Local SEO best practices are continuously changing to keep up with new features that search engines add to how they display search results for local search queries. For local businesses and SMBs, there are […]
Source: Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] Are your paid search efforts going nowhere? Read on to find out how to get bigger and better payoffs from paid search in this Search Engine Nerds episode. Maddie Cary, joins SEJ Chief Social Media Strategist Brent Csutoras to discuss the profitability of paid search […]
When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is […]