When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, […]
What is Search Engine Advertising? Search engine advertising is a type of paid advertising, also known as pay-per-click advertising or PPC, that gets your business found on search engines. Search advertising is a great way to compete in the online space and directly target folks in your area who are using a search engine to look for […]
Source: Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] Are your paid search efforts going nowhere? Read on to find out how to get bigger and better payoffs from paid search in this Search Engine Nerds episode. Maddie Cary, joins SEJ Chief Social Media Strategist Brent Csutoras to discuss the profitability of paid search […]
When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is […]
One of the most popular questions that APG Local representatives get asked by our potential clients is, “What kind of results can I expect?” That is a simple question with many potential answers and it’s true you get out of advertising what you put into it but, that isn’t always a financial statement. Yes, advertising any […]
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at […]
Local listings are an important part of your web presence that help local searchers find information about your business across online directories, search engines, and various map applications, either on desktop or mobile. Local listings are also important because they help you maintain consistency across the web, which can boost your SEO efforts. Check out 5 […]
The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. Across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones […]
If you’ve been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report. If you havent yet familiarized yourself with online advertising, its time to do so. If youre of […]
Many businesses have a hard time understanding Google’s ad score. Here is what you need to do to help find it: Check your Quality Score When you’re looking for insight into how relevant your landing page and ad are to the keywords you’ve chosen, you can look at your Quality Score. This article explains […]