How to Increase Brand Awareness Online
Put your business at the forefront of people’s minds. Learn how to increase brand awareness online with a few quick tips and tricks from Google AdWords.
You may already use online ads for your direct response campaigns. But did you know that Google AdWords can increase brand awareness online, too?
Brand awareness campaigns are different from other kinds of advertising, because the goal isn’t necessarily to get people to buy from you or visit your store immediately. Instead, the goal is to capture attention, making your brand more recognizable, relatable, and memorable to your potential customers, so next time they want what you have to offer, they think of you.
Read on to learn how you can use AdWords to boost your brand’s visibility online.
Search ads (the ads that show up on Google.com when people search for words or phrases related to your business) are the first place to start with raising brand awareness online, because they remind people of your business the moment they’re looking for what you have to offer. One study showed that search ads could potentially raise “top-of-mind awareness” (that is, the brand that comes to mind first for search users) by an average of 80%.
People who are searching for specific topics are in a receptive mindset – they’re looking for information. So if a brand appears in front of them, there’s potentially a strong likelihood they’ll remember it.