Geofencing for the Auto Industry: What You Need to Know
Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones.
Here are three ways to make geofencing work for your auto business:
Target Shoppers at Your Dealership
Geofencing gives you the ability to target shoppers when they’re on your lot or in your showroom. So, they’ve already made the first step in the buying process by either coming in to look at your inventory, or they may be further down the buying cycle and ready to make a purchase. You can target them with a mobile display ad that advertises new arrivals, recent markdowns, or financing options. They’re already at or near your location, so receiving a special offer or getting alerted to a new arrival may push them closer to making a purchase.
Target Consumers at Your Competitors’ Locations
Geofencing gives you a way to directly target your competitor’s customers. You can set up a geofence around your competitors’ dealerships or auto repair shops so when customers are there they see an ad for your business. If they’re already looking for products or services you offer, an ad with a special promotion or offer they can use may entice them to choose you over your competitors.
Target Nearby Businesses that Complement Yours
In addition to targeting your own business and your competitors’ businesses, you can target businesses that complement yours. For example, if you own an auto repair shop, you can target car dealerships, car washes, or gas stations so people see an ad for your business when cars are on their mind. If you own a car dealership, you can target an auto repair shop so if someone gets some bad news about their car, they know a trade-in may be right around the corner.
Increasing awareness for your auto business and driving consumers to make a purchase with you are two great benefits for geofencing.