the apg shopper

The APG Shopper

APG Shopper is a community based coupon magazine that highlights local companies with local products. The Shopper is distributed to each community we serve three times per year to every household in each community we serve with it. 

AREAS WE SERVE:

  • Greater Gadsden, Alabama (Etowah County)
  • Calhoun County
  • Marshall County
  • Dekalb County
  • Cherokee County
58%
Using more print coupons
38%
Using more mobile coupons

The sheer abundance of paper coupons, as well as their ease of use, is largely why they remain the discount method of choice, even among digitally savvy internet users.

Retailers rated the return on investment on coupons above average

retailers rated roi on coupons

Coupons are a major driver of purchases

71%
Coupons and discounts
40%
Recommendations
35%
Ads from a brand

More than twice as many consumers said they were driven to make a purchase based on a coupon compared with an ad from a brand. 

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