retargeting

3 Retargeting Tactics to Enhance Your Digital Marketing

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, […]

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Why Aren’t You Using Remarketing Yet? 

Source: Why Aren’t You Using Remarketing Yet? [PODCAST] | SEJ Remarketing is a great way to bring back people who visited your site without converting. But why aren’t many marketers using remarketing yet? Read on to find out more about the remarketing world in this Search Engine Nerds episode. Sean Dolan, joins former SEJ Executive Editor Kelsey […]

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What kind of results can you expect?

One of the most popular questions that APG Local representatives get asked by our potential clients is, “What kind of results can I expect?” That is a simple question with many potential answers and it’s true you get out of advertising what you put into it but, that isn’t always a financial statement. Yes, advertising any […]

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Get Started with Digital Marketing: 6 Steps

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at […]

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Google AdWords

Inside AdWords: Ads and analytics innovations for a mobile-first world

The shift to mobile is no longer a change on the horizon. It’s here.   Every year, there are trillions of searches on Google and over half of those searches happen on mobile. Across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones […]

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