Local search update: ‘Best’ filter invading the local pack

Source: Local search update: ‘Best’ filter invading the local pack We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Google seems to be making moves […]

READ MORE

Paid Search: A Focus on Profitability With Maddie Cary

Source: Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] Are your paid search efforts going nowhere? Read on to find out how to get bigger and better payoffs from paid search in this Search Engine Nerds episode. Maddie Cary,  joins SEJ Chief Social Media Strategist Brent Csutoras to discuss the profitability of paid search […]

READ MORE
Google AdWords

Inside AdWords: Ads and analytics innovations for a mobile-first world

The shift to mobile is no longer a change on the horizon. It’s here.   Every year, there are trillions of searches on Google and over half of those searches happen on mobile. Across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones […]

READ MORE