What kind of results can you expect?

One of the most popular questions that APG Local representatives get asked by our potential clients is, “What kind of results can I expect?” That is a simple question with many potential answers and it’s true you get out of advertising what you put into it but, that isn’t always a financial statement. Yes, advertising any […]

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Get Started with Digital Marketing: 6 Steps

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at […]

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The Right Way to do Content Marketing

It’s becoming more and more challenging to win over customers with traditional marketing. In-your-face advertising is easy to tune out, skip, or ignore. Enter: content marketing. Just because audience members aren’t interested in consuming ads, doesn’t mean they aren’t interested in constantly ingesting online content. Today, one of the best ways to win customers over […]

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How to Increase Brand Awareness Online

Put your business at the forefront of people’s minds. Learn how to increase brand awareness online with a few quick tips and tricks from Google AdWords. You may already use online ads for your direct response campaigns. But did you know that Google AdWords can increase brand awareness online, too? Brand awareness campaigns are different […]

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PPC vs SEO?

When making decisions about how to invest your time and online marketing dollars, there are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings. Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings […]

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Reviews FAQs: How Do I Use Yelp?

Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and […]

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