retargeting

3 Retargeting Tactics to Enhance Your Digital Marketing

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think private schools, interior design services, and summer vacation packages). That said, […]

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Local search update: ‘Best’ filter invading the local pack

Source: Local search update: ‘Best’ filter invading the local pack We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Google seems to be making moves […]

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Why Aren’t You Using Remarketing Yet? 

Source: Why Aren’t You Using Remarketing Yet? [PODCAST] | SEJ Remarketing is a great way to bring back people who visited your site without converting. But why aren’t many marketers using remarketing yet? Read on to find out more about the remarketing world in this Search Engine Nerds episode. Sean Dolan, joins former SEJ Executive Editor Kelsey […]

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Paid Search: A Focus on Profitability With Maddie Cary

Source: Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] Are your paid search efforts going nowhere? Read on to find out how to get bigger and better payoffs from paid search in this Search Engine Nerds episode. Maddie Cary,  joins SEJ Chief Social Media Strategist Brent Csutoras to discuss the profitability of paid search […]

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